With sustainability becoming more and more relevant each and every
day, Milan as the fashion capital is taking steps towards
creating a more sustainable fashion industry. This week the city hosted an
event called WHITE Milano displaying international women’s
wear brands in the Tortona fashion district. Amongst the 550 brands that took
part were some unique gems making sustainability their priority with their
innovative ideas designed with minimal harm on our environment and planet. With
sustainability as one of my own values, I have collected 4 sustainable brands
in this blog post that I hope will inspire you and your consumer habits to
shift towards a more sustainable direction.
KLEED-Nature Inspired Loungewear
Founded by Portuguese Carolina Guedes Cruz with a passion for
fashion and wildlife conservation in Africa, KLEED is an ambitious young brand
on their journey towards becoming 100% sustainable. KLEED have high standards
and care about the effects their actions have environmentally, socially and
economically. Their collection includes mainly kimonos, pyjamas, dresses and
kaftans produced in India partnering with local artisans promoting fair trade.
Visit the KLEED website for more sustainable inspiration: https://kleedkimonos.com
MIDORJ-by Camilla Andreani
Handmade jewellery made in Italy using bronze, resin and special
electric and electronic waste creating totally customisable unique pieces of
art. The word MIDORJ is Japanese for green and the brand aims to
flow with the sustainable development by “creating a virtuous project of
circular economy”. https://midorj.com
WRAD-“WRAD is not a brand, it’s our call to
action”
WRAD started as a non-profit educational movement raising
awareness of the harmful effects that the fashion industry has on our planet
and has now developed sustainable fashion alternatives, still holding tight to
their original aim of spreading the difficult situation our planet is in and
taking responsibility for the fashion industry to change for better. WRAD has
many cool concepts they apply to the production of their garments using
recycled graphite, natural beeswax and hemp to name a few. On their website you
can see where they get their materials and ideas from and read an explanation
for why they continue with this sustainability approach which is much more
challenging and time-consuming but better for you, me, our planet and future
generations, so 100% worth it. https://www.wradliving.com
ACBC
A sustainable shoe brand with an innovative idea of deconstructing
shoes into two main parts, the sole and the skin, linked together by a zipper.
One sole is compatible with 100+ skins allowing personal expression through
your shoes while saving the environment one pair of soles produced less at a
time. ACBC uses sustainable materials such as PET Leather (recycled plastic), Pineapple
Leather, Wine Leather, Eucalyptus Fiber and Corn Leather. If the amount of CO2
produced in the production of a normal show is 13,6kg and the number of shoes
thrown away each year is a head spinning 300 million, imagine what kind of an
environmental impact you can make with switching to one sole and sustainably
made skins…really makes you think of the footprint you are leaving behind to
the future generations. https://acbc.com
